Xiaomi RedMi 2 Prime Launch – A Snapshot

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The first RedMI 2 Prime Smartphone made in Andhra was launched in Vizag by the Chief Minister of AP, Shri N Chandrababu Naidu. The event was a grand success, welcoming the dawn of a whole new era of prospects and developments for the state of Andhra Pradesh.

Xiaomi is the third largest smartphone-maker in the world after Samsung and Apple, respectively. Xiaomi became the largest smartphone vendor in China in 2014 and at the end of December 2014, Xiaomi became the world’s most valuable technology start-up, valued at $ 46 billion.

Here are the snippets from the launch of Xiaomi first made in India phone – RedMi 2 Prime:

Chief Minister, Sri N Chandrababu Naidu spoke on the occasion, expressing both joy and gratitude to those who made it happen. Here is what he had to say:

“Today marks a great breakthrough for Andhra Pradesh. I’m glad that Secretary, DIPP, Amitabh Kanth has given his commitment to AP. Having Xiaomi in AP is a proud moment for us. Xiaomi is being rebranded as MI. They say Mi is Mobile Internet and Mission Impossible. I like Mission Impossible because it shows their grand vision and goals. You have shows that it is possible to bring out a Made in India smartphone within 6 months of our meeting in Beijing.”

Mr Naidu also praised the hard work and determination of the young workforce and the prevailing talent in the state. “I see youngsters are a core part of this company. They are competing with giants like Samsung and Apple to deliver cost-effective models. Xiaomi is expanding in the East. It shows they are aiming high. I’m confident that India will become a pioneer in Hardware exports.We can create excellent ecosystem for hardware manufacturing.” He said.

CM, always a strong believer of technology for mankind, expressed his viewpoint. “I’m a strong believer in Technology. I’m ensuring that welfare schemes use technology. That is the best way to serve people. I wish Xiaomi scales to greater heights” he said.

Redmi-2-1 Xiaomi RedMi 2 Prime Launch - A Snapshot

Hugo Barra, the Global Vice President of Xiaomi was more than thrilled to have made a move to establish operations at Sri City. His excitement of the big day was all over Twitter, when Barra put up intriguing tweets about what was in store. He expressed his delight in the very same way at the venue.

“We are here in India as part of the Make in India program. We kicked off our conversations with Chief Minister of AP Sri N. Chandrababu Naidu in China. Here, we are now. What thought would’ve taken us 2 years, we have done it in 6 months.We have partnered with Foxconn to manufacture our smartphones. We have begun full operations in Sri City SEZ.”

Barra also explained the long run strategy of Xiaomi with India has its operational base. “Make in India program allows us to cut down on costs and enables us to better our supply chain. We can operate here either with little or zero inventory. Manufacturing in India for Xiaomi is a “Just in Time” opportunity. Over a period of time, every single phone Xiaomi sells in India will be made in India.” he said.

“We are not only celebrating our first anniversary but also marking the launch of first made-in-India smartphone RedMi 2 Prime. We want our fans in India to suggest/guide us on designing special packaging for India-made Mi phones. We are starting a campaign for this on our social media pages. We are proud to be the first mover’s into India. What’s happening in India is incredible. Internet Revolution ….We are proud to be at the forefront of the Make in India program” Barra added.

mi-a Xiaomi RedMi 2 Prime Launch - A Snapshot

Amitabh Kanth, Secretary, DIPP, Government of Andhra Pradesh, expressed his joy over the new dawn for the Sun Rise State. 

“The future of Xiaomi is in India. If you grow or expand and become bigger in India… “Make your wealth in India.” We are an extremely young country. We’re passing through an interesting phase where we have the advantage of demographic dividend. India has been the back office and China a factory. This is gradually changing now. Xiaomi has captured the spirit of young India….Xiaomi is a combination of Sri City, Foxconn, Andhra Pradesh and CM of AP N. Chandrababu Naidu” he said.

The plans for way forward were also revealed. Make In India has identified 25 sectors, where the core aim will be to make AP an electronics hub.



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