New Excise Policy Enforcement Brings Down Adulteration IN AP

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In a review meeting on excise policy, Chief Minister N. Chandrababu Naidu was informed that the adulteration of liquor has reduced significantly from government retail outlets after the government chose to manage 10% of outlets in the state.

This move has also led to a drastic drop in MRP violations, the Chief Minister was informed. In a total of 3,880 shops, only 9 shops were found selling above MRP. “Take stringent action against those found guilty,” the Chief Minister added.

The state government has established 428 retail outlets which are clocking an average sale of Rs 1.29 crore per day.  When asked about the impact of the new policy by Chief Minister, Ajeya Kallam, Special Chief Secretary for Revenue, said that dilution and mixing of various brands has dropped. “Work on bettering infrastructure in all these government-run outlets and make them model outlets,” the Chief Minister added.

The Chief Minister was informed that the first quarter of 2015 saw a drop in excise revenue receipts by 6.65% with Rs 698.35 crore as against Rs747 crore in Q1 of 2014. However, in July 2015, excise revenue receipts rose by 37.8% at Rs. 809.96 crore compared to Rs. 587.79 crore in July 2014

Further, the government is also working on a special enforcement plan to arrest the sale of cheap liquor by increasing border patrols, converting static check posts into mobile check posts, etc.

The Special Chief Secretary also pointed out that there are a few infrastructure challenges with retail outlets. “They will all be streamlined by October 1, 2015,” he added.

Minister Yanamala Ramakrishnudu, Kollu Ravindra, Principal Secretary to CM Satish Chandra, Principal Secretary (Finance) PV Ramesh and Additional DG (Intelligence) AB Venkateswara Rao were present in the meeting.

Source – AP CMO



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