Asus, the Taiwanese smartphone maker has now collaborated with Foxconn. The duo will start local manufacturing of smartphones at Sri City in Andhra Pradesh. Asus will kick off the manufacturing operations with Zenfone 2 Laser, follwed by ZenFone Go.
As present, Asus aims at manufacturing 150,000 smartphones every month by the end of the current financial year. This will account for almost 80% of sales in India. Asus project is a new addition to Foxconn’s list, particularly after its sustained operations with Xiaomi smartphones in AP.
“India offers us a huge opportunity as smartphone penetration is just 10%. We are excited to announce our local manufacturing facility that will cater to the growing demands of the market”, Peter Chang, Regional head, South Asia & Country Manager, System Business Group, Asus India, said while speaking to the media.
Chang expressed that Indian government’s focus on ‘Make in India’ has opened a plethora of opportunities for international companies. He sees an opportune time to make the announcement as it will enable Asus to bring cutting edge products to consumers who are looking for features and design sensibilities of a high-end smartphone at an economic price.
“We are aggressively targeting the Indian market. We aim to achieve 5% market share in the country by next year and empower all our customers with luxury” he added.