The milestone of sorts this, Andhra Pradesh is all set to become the prime global manufacturer of none other than Isuzu D- Max Pick Up, state of the art high end pick up variant in Japanese vehicles. Isuzu Motors has officially opened its next biggest manufacturing facility at Sri City. The facility was formally inaugurated by the Chief Minister of Andhra Pradesh, Sri N Chandrababu Naidu. The plant will also manufacture V Cross, another trending variant from Isuzu.
This is a landmark achievement for the growing new state of AP, as Isuzu’s new facility worth Rs 3000 Cr will open doors for worldwide exports, exposure and positioning. The state will now flaunt one of the key manufacturing hubs of Isuzu, joining the league of operational units located at US, Japan and Thailand.
The plant will have a pilot production capacity of 50,000 units per annum, likely to be scaled to 120,000 units.
“We are very happy to start our local manufacturing operations in India. India is one of the biggest automobile markets and also one of the fastest-growing economies in the world. India is a key part of Isuzu Motors’ global growth strategy” said Masanori Katayama, President of Isuzu Motors.
Katayama also confirmed that the new plant in AP will not only meet the demands of the growing market, but will serve as a prime manufacturing hub for Isuzu’s worldwide operations.
D Max Pick Ups, which are now at the peak with demand, will see 70% production happening from Andhra Pradesh alone. The volume is planned to be increased in a phased manner.
About Isuzu D Max Pick Up
The much in demand Japanese pick up truck, Isuzu D Max has been in manufacturing since 2002 by. The variant shares same platform with several General Motors mid-size trucks in the United States, in the likes of Chevrolet Colorado, GMC Canyon and the well reputed Isuzu i Series. The original D-Max is sold extensively alongside the Chevrolet Colorado in the Thai market, where they are both built. The Isuzu D-Max was also introduced in Australia during 2008, selling alongside the Holden offering. In UK, the D-Max Pick Up has been launched as the Isuzu Rodeo.
D Max in India – Competitor to Mahindra Imperio
The Isuzu D-Max in India comes in a single cab, measuring 4×4 and crew cab trims. The prime difference is with the seating arrangement, availability of all wheel drive and a couple of other features. The D Max pickups are powered by a 4-cylinder BS4 136PS/320Nm engine, paired to a 5-speed manual transmission.
The V-Max, which was shown as a concept earlier this year, is now a production model. Commercial sales are said to begin in a few weeks. While V max looks similar to the D-Max, the alloy wheels, chunkier front end with projector lamps, use of more chrome, roof rails and a more upmarket cabin help distinguish it from its sibling.
Dual front airbags, ABS, EBD and Brake Assist are also offered exclusively in the Isuzu D-Max V-Cross trim. The V-Cross in India will compete with the Mahindra Scorpio Getaway and Tata Xenon while the D-Max will lock horns with the Mahindra Imperio.