This New Dairy Milk Ad Nails Indian Middle Class Sentiments Again

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Celebration on the streets, EMI lives, simple joys. Cadbury Dairy Milk nails the Indian middle class sentiment one more time with this brilliant ad commercial released for the festive season.

Indian working class is known to lead hand to mouth lives, tight deadlines, growing stress and no money in their savings accounts. This truth has been creatively put forth hundred different ways in Indian ad commercials. Dairy Milk takes a different turn this time, pointing to the sheer bliss called simple way of life.

Two middle class women who just let their inhibitions down and go dance at someone’s Baaraat. No ego issues, no fears, no pub culture; just pure Indian magic.

Watch it and get ready to Naach!!



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