For years, Indian ad commercials have touched millions of hearts. They have either conveyed a strong social message or remained immortal for their impeccable execution in terms of substance and plot. Joining this illustrious list is the new ad commercial from the Women clothing brand, Biba.
Titled as Change The Convention #ChangeisBeautiful, the ad is about typical arranged marriage formalities that happen in average Indian middle class families. In a society where expectations are largely on the woman in a marriage, Biba conveys a simple, subtle and yet a powerful message that times are changing. These are the times where man and woman share equal responsibility in a marriage and the same should be considered before tying the knot. And this involves even the most anticipated culinary and housekeeping skills.
The ad stars famous Tollywood actress Regina Cassandra. Released only recently, Change is Beautiful has managed to go super viral on the social networking sites of India and the world.
To know what happens in the ad, watch the video below if you havent already. Welcome the Change!!