The CII Partnership 2016 had literally put the new state of Andhra Pradesh on a brand new pedestal. Now, the state government is all set for the 46th World Economic Forum at Davos, Switzerland. To this effect, the Government of Andhra Pradesh has come up with a unique campaign that projects the spirit of the state like no other.
“Make AP your Business” bus is circling around on the streets of Davos as we speak. Building on the tremendous success at the CII Partnership Summit, the unique initiative will project the might of the state as an investment destination bringing it to the doorstep of the Western world.
The campaign is one of its kind. Executed with startling visuals – a special bus that has been branded with “Make Andhra Pradesh your Business” posters. It is the first time Andhra Pradesh has branded a bus in Davos to make the state, investors’ port of call.
The special vehicle is making rounds in the city towards attracting investments for “Sunrise Andhra Pradesh”. Andhra Pradesh Industrial Department has placed hoardings in the city of Davos, that is greatly interesting locals.
Officials say that there are several such attractions at the Summit that will impress the investors. Chief Minister of Andhra Pradesh, Sri N. Chandrababu Naidu will be on a three-day tour from January 20th to 23rd to Davos to participate in the World Economic Forum (WEF) Annual Summit.
Apart from participating in sessions, the Chief Minister will also hold bilateral meetings with industrialists, businessmen and experts from various fields.
Here is the video of the AP branded bus going around the city of Davos. Take a look!!