Snapdeal’s ‘[email protected]’ Service – Idea or Desperation?!!

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Yes, Snapdeal, one of India’s leading eCommerce giant has now come up with a game changing service – [email protected] service where you will be delivered cash on your doorstep!

Snapdeal has come up with this strategy to help citizens battling with the ongoing cash crunch. As part of the service, the users can now order hard cash online sitting inside their homes. Snapdeal also claims this as a goodwill gesture, where you will only have to pay Rs 1 as the convenience fee. So no more standing in the long queues in front of those already packed ATMs.

The users who want to avail this service can also pay using their debit card. One can order a maximum of Rs 2,000 per booking.

If you are choosing the cash on delivery method, the delivery person will appear at your doorstep with an ePOS machine to swipe and conclude the transaction.

“At Snapdeal, we aim to be the marketplace that seamlessly services every customer need. As the country transitions to a more digitally enabled economy, we’ve launched a series of timely initiatives – from wallet and card on delivery, to extending FreeCharge partnerships to smoothen this transition.” says Rohit Bansal, Co Founder of Snapdeal.

As we wonder if this is indeed a noble way of Snapdeal to address the ordeals of a common man to avail cash, we also cannot help but guess – is this the most desperate idea from the eCommerce giant to stay ahead in the tightened race?



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