Prime Minister Narendra Modi’s Make in India concept is definitely going places, especially with respect to end user consumption. The initiative that was launched only few years ago is picking the momentum, giving rise to the new market – India’s very own electronic demand supply chain.
Sri City of Andhra Pradesh started off with the production of Xiaomi phones immediately after bifurcation. The best part about this development is the long run manifestation on the skill engagement and production. Andhra has sustained itself by meeting the client’s demand and also people’s expectations around employment.
What has started off with a modest number on paper with KPI s is now set to scale to the next level. Xiaomi’s ‘one phone per second’ hand off to Andhra Pradesh is a testament to the fact that Sri City has exceeded expectations and raring to attract more players in the vertical.
Clearly, not much would have been anticipated at the beginning. It was a chance taken and delivered, both for the government and the people. Sri City deigns to churn out more products in the days and years to come, and that is a pleasant breather.
Make in Sri City momentum goes on – happy workers, driven management teams and most importantly, a sudden burst of enthusiasm within the state to work further and achieve more.
Perhaps this euphoria will be carried forth to other sectors in all eventuality. What matters is the sheer grit to keep going, brick by brick.
Let us continue and contribute to the Make in India momentum. Let us buy locally made electronics from the home ground.