CM’s New ‘Town Branding’ Plan for Image Boosting

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“Branding every town based on its uniqueness will boost AP’s image” says CM. Chief Minister N. Chandrababu Naidu has instructed top officials of the Municipal Administration and Urban Development (MA&UD) Department to strive to acquire for each one of the major cities a unique image and branding on the basis of their resources and strengths.

The CM called for a comprehensive report of the cities’ development plans and steps taken for earning higher revenues. He said the government could no longer extend liberal financial assistance to the local bodies and, as a consequence, they should spend each rupee with utmost care.

The Chief Minister said that Vijayawada, Tirupati, and Rajahmundry should be transformed into smart cities. The headquarters of all the 13 districts should also be developed on those lines. He also added that the government is setting up A.P. Urban Infrastructure Asset Management Limited (AP-UIAML) for focusing on the development of urban areas.

The UIAML serves as an asset management company for A.P. Urban Finance and Infrastructure Development Corporation Limited, which is a nodal agency for implementing infrastructure projects in urban local bodies under schemes funded by both the Central and the State governments.

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