Andhra Pradesh – Going from ‘Brain Drain’ to ‘Brain Retain’

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In the midst of the ongoing qualms about intolerance and unsteady job markets, the new state of Andhra Pradesh seems to be treading towards the right direction. Post bifurcation, the state managed to self-sustain, and drawing traction from nothing less than global investments. In the difficult times when the brain drain is still in vogue, AP seems to be clearly setting a new phenomenon; of that of ‘brain retain’.

From the beginning of the formation of a separate state, AP State Govt has been working untiringly towards getting the required potent business into the region. This was pretty evident from the way the CM had carried out his international tours to sit with the Japanese delegation earlier this year. This move seemed to have practically changed the way things have been progressing for AP later on. Brand Chandrababu Naidu has evidently worked at the international scene, with decent response coming backwards with several foreign giants citing interest in establishing their operations in Andhra. Foxconn clearly seemed to have led the way, followed by many other names of world repute.

Already, Foxconn had commenced its daily operations at Sri City in Chittoor district, adding a line-up of mobile manufacturing projects from various other brands. While one shop had opened to manufacture handsets, others followed suit. Players like Micromax, Celkon and Karbonn rushed in to sign their collaboration at the new upcoming Electronics hub at Tirupati. This is not all. While mobile manufacturing is one avenue that is slowly taking shape to create more employment, other developments are also running parallel, with many national and international companies expressing their desire to establish their base in the new AP.

The fact that Bharat Electronics Limited will soon set up a fully functional Defence Systems Integration Complex at Palasamudram of Rayalaseema is a refreshing beginning to retain the skill and talent not only within the state, but in the country as well.

From the German based TUV SUD in Visakhapatnam to Airbus, Boeing and the most recent Lulu Investment Group of Middle East, the foreign players continue to seek interest, opening operations in Andhra Pradesh, thereby creating more jobs. The global brands have been willingly forthcoming, especially after Amaravati has been contemplated to be the new capital and the prospects that were well marketed.

This apart, the state government is also trying its best to harness avenues with fisheries and agriculture, creating additional employment and economic dynamics in the coastal region.

The two fold effect of AP seems to show considerable potential in the coming days – attracting traction for business opportunities and creating skill oriented job prospects for the youth. Besides all this, the currently trending ‘start up’ fever has also been tapped, giving rise to a Sunrise Start Up Hub for the young and restless who want to go on their own. This is a huge morale boost for the youngsters who have been seeking employment outside the country because of lack of sustainable jobs on their very home ground.

Balancing and creating work across the areas of engineering, technology, retail, agriculture, entrepreneurship and others, the new state of Andhra Pradesh appears to be making all the right moves towards progress.



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