Founded, 2013. Fleet size, 3. What had started off as a modest regional domestic air carrier from Andhra has now accomplished great milestones that India will be proud of. Air Costa, headquartered at Vijayawada tells the whole world a unique success story, a tale of grit, determination and larger than life vision.
Customer friendly positioning strategy
The strategy was and always has been simple and effective – offering tired commuters better alternatives by air. Commencing first operations in the year 2013, air costa did its first flight from Chennai. Tier II and tier III cities showcased great need for an agile domestic airliner, and air costa penetrated the in demand market, bang on. 2016 will be a special year for the air liner, which had successfully secured a PAN India permit to fly across the nation.
Targeting Prime Destinations Across India
As of now, the most wanted air carrier in the South operates 32 flights on a daily basis to nine prime destinations in the country. 2014 was a year of buzz for the brand, when the airliner ordered 50 Embracer E-Jets E2 costing $2.94 billion during the Singapore Airshow that was held. air costa acquired a great milestone in 2015, after successfully flying 1 million passengers.
Logically Effective Pricing and Timing
Smart, customer friendly pricing strategies have paid off well for air costa, not to forget convenient flight timings. The latest double daily flights between Vijayawada and Bengaluru fetched massive customer applause. The ongoing promotional offer of Rs 666 off on every flight ticket for travel bookings between 26 October and 31 December has the travelers lined up to make fast transactions. Most of the strategies are directed at the Economy Class, aiming straight at the chunky section and creating a win-win situation.
Air costa, Mee Costa. Connecting dreams with destinations, truly!!